Price and quality are closely related. BALANCE delivers a fantastic product at this price point, with turkey as the pri-mary ingredient. This gives ESSENTIAL BALANCE a head start compared with other products in the same price range. BALANCE, however, is not a thoroughbred ESSENTIALS product, and the price difference means that you have to accept doing without BOF approved, 100% grain-free and nor having our broad spectrum of ingredients in the bag. That being said, ESSENTIAL BALANCE showcases just how much more value ESSENTIAL FOODS delivers in the super premium category with BALANCE, and expressively in the luxury category with all our other foods.